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Item Use of social media before, during and after family trips(T&F, 2023) Sharaievska, Iryna; Mirehie, Mona; Tourism, Event & Sport Management, School of Health and Human SciencesFamily travel is among some of the most meaningful family experiences that has multiple benefits for the family and its members. Since the pervasive use of technology changed all areas of our lives, the objectives of this study were to explore how family members use social media before, during, and after a family trip, and how the use of social media affects the family trip experience. Several main themes emerged from the data, including social media use in families, use of social media before, during, and after family travel, as well as the effect of social media use on travel experience. Recommendations for future research and practice are provided.