Browsing by Subject "cognitive involvement"

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    The Health-Related Uses and Gratifications of YouTube: Motive, Cognitive Involvement, Online Activity, and Sense of Empowerment
    (Taylor & Francis, 2016) Park, Daniel Y.; Goering, Elizabeth M.; Department of Communication Studies, School of Liberal Arts
    To better understand the utility of YouTube as a health communication medium, this study utilizes Uses and Gratifications Theory to examine a relationship among motives for health-related YouTube use, cognitive involvement with health information on YouTube, post-exposure online activity, and health-related sense of empowerment. Surveys were analyzed from 263 participants who reported using YouTube for health-related reasons. Results revealed specific motives for health-related YouTube use and a significant relationship among the variables. Implications for how health care professionals could use YouTube for communicating with users about health-related topics and empowering them in health care are discussed.