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Browsing by Subject "Strategic planning"
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Item Institutional influence on the manifestation of entrepreneurial orientation: A case of social investment funders(2014-07-11) Onishi, Tamaki; Bielefeld, Wolfgang; Burlingame, Dwight; Covin, Jeffrey G. (Jeffrey Glenn); Near, Janet P.Linking the new institutionalism to entrepreneurial orientation (EO), my dissertation investigates institutional forces and entrepreneurial forces—two contradicting types of forces—as main effects and moderating effects upon practices and performance of organizations embedded in the institutional duality. The case chosen observes unique hybrid funders that this study collectively calls social investment funders (SIF), which integrate philanthropy and venture capital investment to create and implement a venture philanthropy model for a pursuit of their mission. A theoretical framework is developed to propose regulative and normative pressures from two dominant institutions governing SIFs. Original data collected from 146 organizations are scrutinized by moderated multiple regressions for two empirical studies: Study 1 for effects on SIFs’ venture philanthropy practices, and Study 2 for effects on SIFs’ social and financial performance. Multiple imputations, diagnostic analyses, and several post hoc analyses are also conducted for robustness of data and results from multiple regression analyses. Results from these analyses find that EO and venture capital institutional forces both enhance SIFs’ venture philanthropy practices. A hypothesis postulated for a negative relationship between the nonprofit status and venture philanthropy practices is also supported. Results from moderated regression analyses, along with a subgroup and EO subdimension analyses, confirm a moderating effect between EO and the nonprofit status, i.e., a regulative institutional pressure. A positive relationship is found in EO- financial performance, but not in EO-social performance. While support is lent to hypotheses posited for a social/financial performance relationship with donors’/investors’ demand for social outcomes, and with the management team’s training in business, the overall results remain mixed for Study 2. Nonetheless, this dissertation appears to be the first study to theorize and test EO as a micro-level condition enabling organizations to strategically shape and resist institutional pressures, and it reinforces that organizations’ behavior is not merely a product of their passive conformity to environmental forces, but of the agency, also. As such, this study aims to contribute to scholarly efforts by the “agency camp” of the new institutionalism and EO, answering a call from the leading scholars of both EO (Miller) and the new institutionalism (Oliver).Item Marketing: An Introductory Text(Indiana University, 2022) Donahue, KimThere are many excellent Introduction to Marketing textbooks on the market. Since most professors emphasize some parts and not others, and as some terminology is author specific, this OER was designed to emphasize the material the author emphasizes in class and to focus on a minimalistic approach, allowing the instructor to provide additional insights. This text addresses the basic marketing concepts of marketing research, STP, product ,place, price, and promotion. Digital marketing is addressed but not emphasized as the author considers it a very effective and important tool to implement marketing concepts and strategies. This text stresses the role of marketing in strategic planning and how the specific concepts and strategies fit into the organization’s strategic plan.Item Strategic Planning with Multitype Libraries in the Community(1997-07) Gall, Carole Francq; Miller, Ellen G.Medical libraries are discovering that ongoing collaboration in fundraising with other types of community libraries is mutually beneficial. Such partnerships may lead to joint grants, increase library visibility and access to decision makers, allow participation in community information networks, and provide leverage in additional fundraising projects. These partnerships have the potential to raise the profile of libraries. The accompanying community recognition for the parent organization may create a positive image, draw patients to the health center, and position the library and institution for future success in fundraising. Within institutions, development officers may become allies, mentors, and beneficiaries of the medical librarian's efforts. For a planned approach to community outreach with extra funding as the major objective, busy medical library administrators need guidelines. Standard participative techniques were applied to strategic planning by Indianapolis libraries to help achieve successful community outreach and to write joint statements of mission, vision, goals, and objectives.Item Strategic Positioning: Planning to Achieve Your Library's Vision(H.W. Wilson Company, 1998) Miller, Ellen G.Why is that we library trustees so often see trees and not the forest? One symptom of that problem is complaints from fellow board members about "having to spend so much time on that monthly meeting."