Browsing by Subject "Social neuroscience"

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    Big data in the new media environment
    (2014-02) O'Donnell, Matthew Brook; Falk, Emily B.; Konrath, Sara H.
    Bentley et al. argue for the social scientific contextualization of “big data” by proposing a four-quadrant model. We suggest extensions of the east–west (i.e., socially motivated versus independently motivated) decision-making dimension in light of findings from social psychology and neuroscience. We outline a method that leverages linguistic tools to connect insights across fields that address the individuals underlying big-data media streams.