Browsing by Subject "Perceived safety"

Now showing 1 - 2 of 2
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    Are female business travelers willing to travel during COVID-19? An exploratory study
    (SAGE, 2021-01-20) Liu-Lastres, Bingjie; Mirehie, Mona; Cecil, Amanda
    The outbreak of the COVID-19 pandemic has significantly impacted the tourism industry. A successful recovery from the pandemic requires a clear understanding of the ‘new normal’, including tourists’ perceived risks, safety perceptions, attitudes, and willingness to travel. Guided by the Risk Perception Attitude (RPA) Framework, this study investigated female business travelers’ risk perception attitude and willingness to travel in the COVID-19 climate. This study segmented the sample into four distinct RPA groups, including the Avoidance, Proactive, Responsive, and Indifference groups. These groups differ in some demographic characteristics and the strength of willingness to travel. Findings also showed that anxiety, perceived safety, and consumer confidence mediate the relationships between the sample’s RPA and willingness to travel, but the exact relationship varies by groups. Finally, this paper discussed the theoretical contributions and practical implications of this study.
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    Empirically Testing the Influence of Travel Safety Concerns: Examining Alternative Models
    (Travel and Tourism Research Association, 2016-06-03) Liu, Bingjie; Schroeder, Ashley; Pennington-Gray, Lori
    Tourists’ risk perceptions and perceptions of safety are important topics within the tourism literature; however, the conceptual approaches to these concepts are inconsistent. Following the risk-as-feeling hypothesis, this study proposes that: perceived severity and perceived susceptibility could be considered as tourists’ cognitive risk perceptions; perceived safety could be considered as affective risk perceptions; efficacy beliefs should also be included within the theoretical framework. To clarify the underlying relationships between these variables, six conceptual models were developed and tested using data collected from 444 U.S. citizens. In the best fitting model, perceived safety mediated the relationship between one’s travel interest and travel intentions. This mediating relationship was moderated by cognitive risk perceptions and efficacy beliefs. The findings suggest that amplified cognitive risk perceptions may affect individuals’ perceived safety and subsequent travel decisions. Accordingly, destinations should promote safety measures for tourists during times of crisis and restore tourists’ confidence in the destination.