Browsing by Subject "Loyalty"

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    Customers’ Perceived Experiential Value: Case of Social Commerce Context
    (2019-06) Lee, JungKook; Lee, Yong Ki
    Recently, variety of mobile devices and services are being spread based on a smartphones and SC (social commerce). In particular, the SC services play an important role in building consumer’s shopping experience as well as online shopping mall. Thus, this study examines the effect of perceived experiential value (utilitarian and hedonic value) on emotion, memory, and attitude and loyalty in SC context. In order to achieve these purposes, the author developed several hypotheses. The data was collected from 300 customers who have purchased the products or services in SC and it will be analyzed with SPSS and AMOS
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    Towards an Ethical Community Response To Pandemic Influenza: The Values of Solidarity, Loyalty, and Participation
    (2008-08-22T14:31:48Z) Klopfenstein, Mitchell Leon; Eberl, Jason T.
    Influenza pandemics are a fact of nature. Our human history is marked by global influenza outbreaks that have stricken large numbers of people with illness, caused many deaths, and disrupted the social and economic life of many communities, states, and nations. A novel influenza virus spreading efficiently human to human and causing severe illness causes an influenza pandemic. In the last three hundred years there have been at least ten influenza pandemics (IOM 2005; Osterholm 2005a). The twentieth century alone experienced three pandemics in 1918, 1957, and 1968 (HHS 2005). There is no single ethical framework robust enough to adequately address the various issues that arise in pandemic planning and response. Pandemic influenza is a social problem that requires a social effort in planning, preparedness, and response. The values of participation, loyalty, and solidarity are fundamental social values that are critical to sustain the life of communities. The study of these values will assist local officials with an ethical approach for developing pandemic response plans that ensures community participation, incorporates fundamental values, and minimizes conflicting obligations in the planning stages, which in turn inspires loyalty to the response effort and fosters an attitude of solidarity in the community during the pandemic.