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Item Connecting Library Instruction to Web Usability: The Key Role of Library Instruction to Change Students' Web Behavior(2015) Lee, Yoo Young; Snajdr, EricThe presentation was delivered at the International Conference of Asian Special Libraries (ICoASL) 2015 held in Seoul, South Korea.Item Design of the Academic Library Website with Persuasive Technologies: Holistic User Experience(2014-12) Lee, Yoo YoungThis article is written for IFLA IT Section Newsletter based on author's Internet Librarian 2014 conference. The article covers a new way of thinking about usability – persuasive technology – in order to give an engaging digital user experience to users as well as connect them with valuable library’s resources and services on the website.Item Holistic Approach to User Experience: Understanding of Users(2014-06-06) Lee, Yoo YoungThe IUPUI University Library recently initiated a project to improve the user experience on its website. In order to enhance the digital user experience, it should start from a thorough understanding of users such as who they are, what they do, how they interact with, how long they stay, where they come from, and etc. The first task called ‘Library Website Evaluation & Needs Assessment’ has been performed with various measurements from user survey to Google Analytics to better understand its users as well as to identify current issues and gaps between what the website currently is and how it should be. This poster will share some of the findings from the first task.Item Innovative Data-Driven Methods to Improve Digital User Experience(2016) Lee, Yoo Young; Smith, Andy; Calvert, Lisa; Snajdr, EricThis article is a conference proceeding for the 8th International Conference on Qualitative and Quantitative Methods in Libraries. Digital user experience (DUX) is a combination of art and science. From an artistic point of view, DUX should provide a simple, clean and engaging web or mobile interface. In order to design such an artistic interface which guarantees the best user experience, scientific user research must be conducted to better understand users’ needs, their motivation to use websites, as well as their web behavior. This paper explores qualitative and quantitative user research methods in each DUX stage in order to build excellent user experience on the library website. In general, DUX is comprised of 6 stages: planning, user research, design, development, launch, and quality control. At Indiana University – Purdue University Indianapolis (IUPUI) University Library, a variety of qualitative and quantitative usability research was conducted in different settings. This, along with data from Google Analytics and Google Webmaster Tools, were used before launch in order to know the users. After launch, user experience research was conducted during multiple library instructional sessions to ensure that users had a good experience on the website. This paper addresses diverse user research methods and discuss tools used during DUX research conducted from January 2014 to December 2015. In addition, the paper will compare pros and cons of DUX methods; discuss practical tips on how to apply data gathered from user research to design and improve websites; and share lessons learned such as DUX research planning, challenges, and effective methods in each DUX stage.Item The journey to improve digital user experience(2014-09-08) Lee, Yoo YoungA library website is a confluence to connect users with resources, information and knowledge. In order to provide extensive information and knowledge for their users through library websites, academic libraries tend to subscribe to various technologies such as LibGuides, integrated library systems (ILSs), discovery services, and CONTENTdm. However, it is challenging to integrate a variety of technologies into a web presence for a more dynamic and holistic experience. This poster will describe the design project for usability and steps that the Indiana University Purdue University Indianapolis (IUPUI) University Library has undertaken to improve digital user experience on its website. In addition, the poster will demonstrate hands-on examples of how the IUPUI University Library has integrated and streamlined various technologies into a unified web presence through all library web pages.Item Persuasive Technology: Beyond User's Needs(2014) Lee, Yoo YoungEven an extensive usability test may fail to uncover users’ needs because they may not know what they really want until it is visible to them. Moreover, what libraries should provide for their users may not always coincide with what users express in the usability testing. This presentation will introduce a new way of thinking about usability – persuasive technology – in order to give an engaging digital user experience to users as well as connect them with valuable library’s resources and services on the website. After this presentation, you are able to identify concepts and techniques of persuasive technology to provide better digital experience for your users as well as promote your resources and services at the same time.