Browsing by Subject "Hospitality"

Now showing 1 - 5 of 5
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    Brand Extension Management: Analysis of Industry Trends
    (2020-06-05) Lee, JungKook; Widdows, Richard
    Incumbent traditional brands have an initial advantage over new entrants to a market. With traditional brands, marketers have spent many dollars and many years to establish brand awareness and build equity. Building and managing strong brands is considered to be one of the key drivers of success in the hospitality industry. A brand extension strategy is followed when a company uses an established brand name to introduce a new product. This practice has been widely used by a variety of firms to introduce new products. This study views the brand extension from the hotel industry by conducting qualitative research and contributes to research and theory on brand extensions by developing a model in the hotel industry.
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    Common city attributes and contact employees : a case study of Indianapolis, Indiana
    (2014-01-03) McBride, Jordan Ray; Heo, Jinmoo; King, Carina; Culp, Brian O.
    Indianapolis is considered by many a competitive, large population city with incredible resources for business conferences and event tourism. The city’s flagship event, The Indianapolis 500, has paved the way for the city’s success. With initiative, planning, construction, and implementation the city’s tourism prowess has grown over the past three decades. Indianapolis has become host to a plethora of mid-size and large conferences every year, a regular on the host circuit for the NCAA Final Four, host of the annual Big Ten basketball tournament and most recently the host of the 2012 Super Bowl. Indianapolis continuously attempts to bring in more events every year. Not many residents get to see, or are even aware of, the associates busy at work attempting to fill hotel rooms, conference centers and stadiums. The Destination Marketing Organizations (DMOs) of the city are constantly working and tweaking strategies to increase exposure and get tourists excited about visiting Indianapolis. However, it is difficult to identify what truly separates Indianapolis as a tourist destination from any other competitive, second-tier population, landlocked city. Centrality within the country and the tourism infrastructure may be argued, but a representative from nearly any city in competition with Indianapolis may make a counterpoint to most resources. Instead of running in circles with this argument, this thesis looks to probe into a resource for Indianapolis that could be turned into a strong marketing tool for tourism: its employees. The overall purpose of this study was to examine the perceptions of resident contact employees in the food service and lodging industries concerning Indianapolis’ tourism attributes, and their relation to Indianapolis’ destination marketing and managerial strategies.
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    Do refugees have a ‘right’ to hospitality?
    (The Conversation US, Inc., 2015-11-05) Bravo, Karen; Robert H. McKinney School of Law
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    Implementation of a person oriented nurse call system using WEKA
    (Office of the Vice Chancellor for Research, 2015-04-17) Nelluri, Manasa; Nimmagadda, Raghu Teja; Bhogaraju, Tejas; Ankem, Aneesh
    Hospitality is meant to be better three hours too soon than a minute too late. With the increasing population and growing pollution the hospitals tend to be occupied too. Providing best care at the right time is the goal set to all the nurses in hospitals. This can be done by considering lots of facts regarding the patient well known as the context information. Context information is becoming increasingly important in a world with more and more wireless devices that have to be in touch with the environment around them. Maintaining a myriad caregivers for the continuous care had become a hard task and this lead to the emergence of the Electronic healthcare (eHealth) solution. We focus on how this context information can be efficiently modelled by employing an ontology. The eHealth application used is the ontology-based Nurse Call System (oNCS), which assesses the priority of a call based on the current context and assigns the most appropriate caregiver to a call. Decision trees and Bayesian networks are used to learn and adjust the parameters of the oNCS. The two types of nurse calling systems are place oriented nurse calling system and the person oriented nurse calling system. The paper mainly focuses on the difference between the two systems and brings out the best nurse calling system with the simulation results. The ontology was developed by the OWL (web ontology language) and implemented using the machine learning tool WEKA. The ontology can be used by the reasoning algorithms which are based on the context information. Considering the two cases of place oriented and person oriented nurse calling system the comparison shows the person oriented nurse calling system to be much more better than the place oriented. The drawback of the nurse calling systems are well studied by the case studies in both cases. Implementation using WEKA is embedded with the knowledge of database concepts. A database is created by considering all the risk factors of patients and the availability of the nurses and the study shows the average rate at which a nurse can serve the patient as quick as possible. A web service interface was designed which allows the insertion or extraction of new information into the Knowledge Base. Finally the simulation was made to illustrate the advantages and the performance of the new person-oriented approach.
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    Norovirus on Cruise Ships: Should Americans Be Worried?
    (SAGE, 2020) Liu-Lastres, Bingjie; Ogbeide, Godwin-Charles
    Norovirus, known as “cruise ship virus,” has become one of the most significant public health challenges for the cruise industry over the past decade. It is imperative for cruise lines and other sectors within the hospitality industry to learn how to manage health-related issues such as norovirus outbreaks. This case study provides an overview of how the cruise industry has responded to norovirus outbreaks over the years. The goal of this case study is to encourage critical thinking about risk and crisis management within the cruise industry and inspire future cruise ships’ leaders in developing risk and crisis management skills.