Browsing by Subject "Google Analytics"

Now showing 1 - 3 of 3
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    Analysis of Google Analytics
    (2014) Lee, Yoo Young
    This report is a summary of data about University Library website from Google Analytics from January 2013 to April 2014.
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    Assessing Library Subject Guides using Google Analytics
    (2013-01-28) Durrant, Summer
    Each year librarians invest considerable time and energy in creating and maintaining web-based subject guides. But how can these guides be assessed? This poster discusses how Indiana University-Purdue University Indianapolis (IUPUI) University Library is using Google Analytics to collect and analyze website usage statistics to assess subject guides hosted on Springshare’s LibGuides platform.
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    Holistic Approach to User Experience: Understanding of Users
    (2014-06-06) Lee, Yoo Young
    The IUPUI University Library recently initiated a project to improve the user experience on its website. In order to enhance the digital user experience, it should start from a thorough understanding of users such as who they are, what they do, how they interact with, how long they stay, where they come from, and etc. The first task called ‘Library Website Evaluation & Needs Assessment’ has been performed with various measurements from user survey to Google Analytics to better understand its users as well as to identify current issues and gaps between what the website currently is and how it should be. This poster will share some of the findings from the first task.