Browsing by Subject "Facebook targeted advertisement"

Now showing 1 - 1 of 1
  • Thumbnail Image
    Item
    Leveraging social media to increase lung cancer screening awareness, knowledge and uptake among high-risk populations (The INSPIRE-Lung Study): Study protocol of design and methods of a community-based randomized controlled trial
    (Research Square, 2023-05-04) Carter-Bawa, Lisa; Banerjee, Smita C.; Ostroff, Jamie S.; Kale, Minal S.; King, Jennifer C.; Leopold, Katherine T.; Monahan, Patrick O.; Slaven, James E., Jr.; Soylemez Wiener, Renda; Valenzona, Francis; Rawl, Susan M.; Comer, Robert Skipworth; Biostatistics and Health Data Science, School of Medicine
    Background: Lung cancer is the leading cause of cancer death for both men and women in the United States. The National Lung Screening Trial (NLST) demonstrated that low-dose computed tomography (LDCT) screening can reduce lung cancer mortality among high-risk individuals, but uptake of lung screening remains low. Social media platforms have the potential to reach a large number of people, including those who are at high risk for lung cancer but who may not be aware of or have access to lung screening. Methods: This paper discusses the protocol for a randomized controlled trial (RCT) that leverages FBTA to reach screening-eligible individuals in the community at large and intervene with a public-facing, tailored health communication intervention (LungTalk) to increase awareness of, and knowledge about, lung screening. Discussion: This study will provide important information to inform the ability to re ne implementation processes for national population efforts to scale a public-facing health communication focused intervention using social media to increase screening uptake of appropriate, high-risk individuals.