Browsing by Subject "Advertising"

Now showing 1 - 6 of 6
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    Advertising to the elite : the role of innovation of fine art in advertising in the development of the advertising industry
    (2015-12) Brown, Margaret E.; Wokeck, Marianne S.; Monroe, Elizabeth Brand; Robertson, Nancy M.
    This study explores the intersection of the developments in the growing advertising, railroad, and automotive sectors of the U.S. economy. It examines the latter two sectors’ advertising to the elite by focusing on how industries that targeted the luxury market used fine art to emphasize and underscore the exceptionalism of that high-end market compared with the mass market. It does so by looking at the transition from using art as a decorative component unrelated to the product to using art specifically designed to advertise a product or experience. In the literature, advertising history has been delineated rather narrowly as the history of advertising to the mass consumer or as the history of advertising a specific type of product. This work broadens the focus in advertising history to show that luxury advertisers, as a sub-category of advertisers, developed particular advertising strategies, which recognized and exploited the relationship between their respective service or product, and a consciously selected audience for their respective advertisements. It shows that high art became a differentiating characteristic of advertising strategies aimed at the social elite market. This work also proposes the need for adding a specific timeline for the development of luxury advertising to the broad, more generally known outline of advertising history.
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    Are We Killing the Boys Harshly? The Consumption of the Male Gaze in Queer Pages
    (2010-10-13) Christian, Aron Lee; Goering, Elizabeth M.; Dobris, Catherine A.; Karnick, Kristine Brunovska, 1958-
    This study provides a social-text analysis of advertising images in queer publications which represent the new millennium up until 2008 in order to explore gaze theory in a queer context by answering the research question, “How have queer men represented themselves to themselves in the new millennium through the queer male gaze?” Inspired by Jean Kilbourne’s study of the image of women in advertising, this research project examines queer, millennial visual advertising images to explore the creation of normative queer behavior, identity, representation and the possible effects of those images on queer male consumers. A brief examination of previous work concerning male gaze as well as visual culture studies and their connection to Kilbourne’s work is addressed within the study. Further, this study discusses the concept of a bi-textual existence for the queer consumer in which identity is constructed from both an out-group (heteronormative) and in-group (homonormative) milieu. The theoretical foundation establishes that the queer male is placed in a hostile visual position—one where he is the dominating and dominated visual signifier in queer culture. Utilizing a stratified random sampling method, 293 images were coded to explore the research objective of constructing what the millennial queer gaze consisted of within full page advertisements in the queer specific publications of Gay Times, Genre, Instinct, and The Advocate. The results of the analysis construct a toxic visual world for the queer consumer dominated by narrow representations, sexual discourse, discriminating ideologies, and a dangerous repetition of heteronormative, hierarchical social structure found in the patriarchal gaze.
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    The Impact of Social Media on Social Behaviors and Alcohol Consumption
    (2016-04-08) Burress, Kimberly
    This research project examines the subliminal effects that alcohol consumption may or may not have on a person’s technology-based social behaviors. If the effect of alcohol consumption alters social behaviors, then a logical question is whether and how these behaviors are expressed through social media. Sub-areas of inquiry include alcohol’s effect on mood, alcohol-based interactions on social media and the impact of alcohol on an individual’s use of different social media platforms. The main objective of this research is to obtain a clearer understanding of the extent to which alcohol consumption and advertisement impact social media interactions. If correlations can be found, then a further step is to examine alcohol consumption interactions and advertising-based interactions and their influence on the activities of other social media users and the content of their posts. The research will examine social media content created about consuming alcohol through the use of keyword analysis. It will focus specifically on data that can be gleaned from Facebook and Twitter postings. The frequency of social media content creation when under the influence of alcohol will be compared with content creation during periods of sobriety. The research will discern whether there is a noticeable change in content subject matter, attitude and/or tone when alcohol is being consumed. It will also determine whether there is a correlation between social media advertisements related to alcohol, and if so, whether the followers of those advertisements increase their own alcohol-related user content and whether this then increases alcohol consumption. Technology such as social media has significantly reduced the time and distance between communication channels and users. This research project examines technology-based social behaviors to discern whether user content on social media can be collected and analyzed to cultivate additional sales within the alcohol industry.
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    Indy Postcard Collector, June 2024
    (Indianapolis Postcard Club, 2024-06) Hook , Sara Anne
    The June 2024 issue of Indy Postcard Collector, published by the Indianapolis Postcard Club, edited by Sara Anne Hook, Professor Emerita.
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    "Social Selves"
    (2016) Hill, Chris; Petranek, Stefan
    In speaking of work from his photo book "American Surfaces," Stephen Shore says "...all of it was looking at the culure, the build culture." The surface of things at times expands beyong two dimensional flateness and visual aesthetic to agents involved in creating and consuming such surfaces. This expansion of two dimensional flateness to three dimensional dynamics is especially evident in cities alive with varying degerees of personhood imposed and projected upon surfaces. Image content and how images function are among questions I address in my photographic practice while taking into account theories of Martin Heidegger, W.E.B. Du Bois, Karl Marx and advertising strategies. Applying said theory to my photographic practice along with the application of paint to photographs has led to a creation of images that expands from two dimensional flatness to three dimensions in terms of form and content.
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    The manipulation of the American mind: Edward Bernays and the birth of public relations
    (The Conversation US, Inc., 2015-07-09) Gunderman, Richard; Radiology and Imaging Sciences, School of Medicine