Understanding the role gender plays in philanthropy empowers organizations to engage
their donors most effectively and increase their giving. This is true throughout the
year and particularly on #GivingTuesday, a day designated to maximize philanthropic
giving. Since it began in 2012, #GivingTuesday has grown significantly in participation
numbers and total dollars donated. #GivingTuesday, celebrated on the Tuesday after
Thanksgiving, provides a unique opportunity for nonprofit organizations to incorporate
nontraditional fundraising methods into their efforts and to engage with donors
online. For nonprofit leaders and fundraisers, a successful #GivingTuesday requires
understanding how and where donors tend to give.