IU Indianapolis ScholarWorks :: Browsing by Author "Wokeck, Marianne S."

Browsing by Author "Wokeck, Marianne S."

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Advertising to the elite : the role of innovation of fine art in advertising in the development of the advertising industry
(2015-12) Brown, Margaret E.; Wokeck, Marianne S.; Monroe, Elizabeth Brand; Robertson, Nancy M.
This study explores the intersection of the developments in the growing advertising, railroad, and automotive sectors of the U.S. economy. It examines the latter two sectors’ advertising to the elite by focusing on how industries that targeted the luxury market used fine art to emphasize and underscore the exceptionalism of that high-end market compared with the mass market. It does so by looking at the transition from using art as a decorative component unrelated to the product to using art specifically designed to advertise a product or experience. In the literature, advertising history has been delineated rather narrowly as the history of advertising to the mass consumer or as the history of advertising a specific type of product. This work broadens the focus in advertising history to show that luxury advertisers, as a sub-category of advertisers, developed particular advertising strategies, which recognized and exploited the relationship between their respective service or product, and a consciously selected audience for their respective advertisements. It shows that high art became a differentiating characteristic of advertising strategies aimed at the social elite market. This work also proposes the need for adding a specific timeline for the development of luxury advertising to the broad, more generally known outline of advertising history.
In the Crosshairs: How Systemic Racism Compelled Interstate Development Through Black Neighborhoods
(2020-12) Townsend, Andrew L.; Scarpino, Phillip V.; Wokeck, Marianne S.; Mullins, Paul R.
I present this thesis in two parts. The first is composed of a 35:41-minute documentary film entitled In the Crosshairs: how systemic racism compelled interstate development through Black neighborhoods. Accompanying it is this written essay that outlines my position and provides citations linking evidence to argument. Each component serves a different master. While the essay is intended for an academic reader, the film is intended for a general audience. Each component advances the argument. As a result of systemic racism, minority neighborhoods in Indianapolis have been devalued over time and, therefore, their residents have been left disproportionally vulnerable to displacement from federal interstate highway construction. They were vulnerable because their property was assessed as less valuable than surrounding land. Also, they lacked the political clout to resist “urban development”. Furthermore, their vulnerability was socially constructed. It never occurred to me that my place in society was arranged to my advantage. I didn’t feel advantaged in any way. Everybody I knew was like me or better than me, it seemed. As I matured, I learned that history is subjective and my world is only a small slice of history. I had never considered my whiteness an advantage. In truth, my situation has been shaped by a myriad of forces that were socially constructed. I discovered that the definition of “white” is fluid but, throughout history, has had an enormous impact on how people are treated. The following is a deep dive into what I discovered when I examined only one aspect of how race impacted the advantages I enjoyed simply because my parents were deemed sufficiently “white.”
Overlooking the Indigenous Midwest: Prince Maximilian of Wied in New Harmony
(2021-11) Wertz, Kyle Timothy; Guiliano, Jennifer; Wokeck, Marianne S.; Rowe, Stephanie
In the winter of 1832-1833, German scientist and aristocrat Prince Maximilian of Wied spent five months in the Indiana town of New Harmony during a two-year expedition to the interior of North America. Maximilian’s observations of Native Americans west of the Mississippi River have influenced European and white American perceptions of the Indigenous peoples of North America for nearly two centuries, but his time in New Harmony has gone understudied. This article explores his personal journal and his published travelogue to discover what Maximilian’s time in New Harmony reveals about his work. New Harmony exposed him to a wealth of information about Native Americans produced by educated white elites like himself. However, Maximilian missed opportunities to encounter Native Americans first-hand in and around New Harmony, which he wrongly thought required crossing the Mississippi River. Because of the biases and misperceptions caused by Maximilian’s racialized worldview and stereotypical expectations of Native American life, he overlooked the Indigenous communities and individuals living in Indiana.
"Tho' We are Deprived of the Privilege of Suffrage": The Henry County Female Anti-Slavery Society Records, 1841-1849
(2009) Clauser-Roemer, Kendra; McKivigan, John R.; Bingmann, Melissa; Wokeck, Marianne S.
Without a public arena, the women’s abolitionist movement employed traditional women’s activities in conjunction with writing for publication as their rhetorical force. Female antislavery societies incorporated a range of tactics including sewing clothing for escaped slaves, organizing fund-raising bazaars, and petitioning politicians. As with societies of men, women elected recording secretaries, submitted reports and addresses for newspaper publication, and some groups even developed tracts for public distribution. Denied the right to speak publicly, female antislavery societies used organizational documentation not only as a device to record their activities but also as a persuasive tool to shape public opinion. Many of the female antislavery societies communicated through the antislavery press. Local, regional, and national papers published constitutions, resolutions, reports, and addresses of women’s organizations. The Henry County Female Anti-Slavery Society (HCFASS) maintained vigorous publication activities. During their eight-year existence, from 1841 to 1849, the Free Labor Advocate, a regional antislavery newspaper, published HCFASS resolutions and addresses almost every year. In addition to Indiana periodicals, HCFASS leaders sent publication requests to national newspapers. Although scholars have profiled several New England societies, the characteristics of individual societies in the Midwest remain slim. Since the HCFASS achieved the most prolific publication record of any female society in Indiana it provides a strong case study for female antislavery rhetoric in the Midwest.
Three Indiana women's clubs: a study of their patterns of association, study practices, and civic improvement work, 1886-1910
(2008) Owen, Mary Elizabeth; Barrows, Robert G. (Robert Graham), 1946-; Robertson, Nancy Marie; Wokeck, Marianne S.
Springing up in the last quarter of the nineteenth century, Indiana women's study clubs provided generations of women with the opportunity to improve their educations in a friendly environment. They also brought culture to their communities by hosting art exhibits, musical entertainments, and lectures, building libraries and museums, and participating in community improvement endeavors. The activities of urban clubs in big cities have been documented in histories of the women's club movement, but small towns have recieved little attention even through they were vital parts of their communities. This study considers the characteristics, organization, study practices, and civic improvement work of three small-town Indiana women's clubs in the Gilded Age and Progressive Era. The Zerelda Reading Club (Warsaw) studied a wide variety of subjects, while the Ladies' Piano Club (Salem) and Florentine Club (Lebanon) limited their studies to art and music, respectively. All three clubs participated in community improvement efforts that helped their towns achieve urban amenities. The Zerelda Reading Club helped to establish a ladies' rest room, the Ladies' Piano Club worked with other community organizations to build a Carnegie public library, and the Florentine Club raised money to beautify Oak Hill Cemetery. Forming in decades of tremendous growth in popularity of club activity, the organization of all three clubs shows influences of those associations already in existence. This study argues that the individual circumstances of members and their communities resulted in the organization of three women's clubs that prospered under the guidance of extant clubs, but served their members and their communities by adapting activities to suit local needs.
Tradition, Erudition and the Book: Aspects of the Bollandist-Carmelite Controversy, with a Critical Edition of the Pamphlet Novus Ismael (1682 & 1683), Including Translation and Commentary
(2009) Letsinger, Robert B.; Saak, Eric L.; Kostroun, Daniella; Wokeck, Marianne S.
Between 1675 and 1698 more than 60 published works, ranging from ephemera – pamphlets, scurrilous libelli, dialogues, letters and articles – to multi-part volumes in-folio, were printed by the participants in a dispute over the antiquity of the origins of the Carmelite order. Though the broad contours of the quarrel between the Carmelites and Antwerp Jesuits who were their main adversaries is well known, it has yet to be analyzed in any significant detail. The following study undertakes such an analysis, first reconstructing the origins of the quarrel in the religious houses and print shops of Antwerp, next looking at the Carmelite perspective and the "argument from tradition" which buttressed the Carmelites' claims to antiquity, and lastly tracing the history of the "erudition" which allowed the Bollandists -- the Jesuit scholars responsible for that monument of hagio-historiography known as the Acta Sanctorum -- to mount their critique. An appendix presents a critical edition and translation of one of the better-known anti-Bollandist pamphlets, Novus Ismael.

Browsing by Author "Wokeck, Marianne S."

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