Browsing by Author "Robertson, Nancy M."
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Item Advertising to the elite : the role of innovation of fine art in advertising in the development of the advertising industry(2015-12) Brown, Margaret E.; Wokeck, Marianne S.; Monroe, Elizabeth Brand; Robertson, Nancy M.This study explores the intersection of the developments in the growing advertising, railroad, and automotive sectors of the U.S. economy. It examines the latter two sectors’ advertising to the elite by focusing on how industries that targeted the luxury market used fine art to emphasize and underscore the exceptionalism of that high-end market compared with the mass market. It does so by looking at the transition from using art as a decorative component unrelated to the product to using art specifically designed to advertise a product or experience. In the literature, advertising history has been delineated rather narrowly as the history of advertising to the mass consumer or as the history of advertising a specific type of product. This work broadens the focus in advertising history to show that luxury advertisers, as a sub-category of advertisers, developed particular advertising strategies, which recognized and exploited the relationship between their respective service or product, and a consciously selected audience for their respective advertisements. It shows that high art became a differentiating characteristic of advertising strategies aimed at the social elite market. This work also proposes the need for adding a specific timeline for the development of luxury advertising to the broad, more generally known outline of advertising history.Item Awkward Alliances and the Indianapolis Anti-Pornography Ordinance of 1984(2021-05) Fox, Jonnie Bray; Haberski, Raymond; Robertson, Nancy M.; Shrum, Rebecca K.This thesis examines the motivations behind the advocates and detractors of the Indianapolis Anti-Pornography Ordinance of 1984. It will examine how and why Indianapolis Conservatives, who opposed pornography due to its perceived moral implications, joined forces with a radical feminist to create an ordinance outlawing pornography that utilized the radical feminist argument of pornography’s potential violence. It will explain the national divide between radical and liberal feminists on the issue of pornography and how this is reflected on a local scale through the methods of Indianapolis feminists to contend with violence against women. Through interviews with those associated with the ordinance, it will broaden the understanding of the sides in the debate and how the ordinance was defeated. This thesis will also demonstrate that while the ordinance ultimately failed to be enforced after being signed into law by Mayor Hudnut, it marked a significant moment in not only Indianapolis but the Nation’s history and helped change the course of the pornography debate.Item "Somebody's Spinster": Roles, Intimate Relationships, and Identity of Julia Graydon Sharpe(2020-06) Mahon, Leeah Nicole; Robertson, Nancy M.; Badertscher, Katherine; Morgan, AnitaSingle women living in nineteenth- and twentieth-century America faced ever-changing, but constant, analyses of their lives. It seemed privacy was revoked when a woman chose to remain single in the nineteenth and twentieth centuries, leaving them to be hyperaware and conscious of all other choices that they made in their lives. Not only was their business not theirs alone, but single women were often also defined by their lack of spouse, regardless of their accomplishments or fulfilled lives. Despite the full life that she led and ways in which her singleness allowed her to contribute to her family, friendships, and community, Julia Graydon Sharpe, a white, elite woman from Indianapolis, Indiana, was one of the many women whose legacy has been defined by her marital status. Sharpe was many things in her life: an artist and clubwoman being two of the most visible. However, it was her role as a sister, aunt, daughter, and friend that were the most fulfilling and important to her in her life as a single woman. An examination of what Sharpe saw as her defining roles within her immediate family and close friendships, as well as what coming from elite family afforded her, helps reveal the life she was able to lead and how she chose to present herself. The exploration of her many intimate roles also put into context how indispensable Sharpe’s commitment and contributions, albeit not monetary, were to her family and friends. Understanding these roles challenges the way we view the “spinsters” of the late-nineteenth to early-twentieth century.Item The Woman's Relief Corps: "Missionaries of the Flag," 1893-1918(2016) Schulze, Stephanie Marie; Morgan, Anita J.; Robertson, Nancy M.; Schultz, Jane E.Patriotic education began when the Woman’s Relief Corps was established. The earliest patriotic education was done on Memorial Day rather than on a daily basis in the schoolroom. The WRC’s plan for patriotic education went into full gear in 1893. The history of the Woman’s Relief Corps and the implementation of patriotic education is a fascinating one that shows how a conservative organization of women implemented a regimented daily routine that today shows more about the women and their beliefs than one might expect. As time passed after the Civil War, more and more Union veterans died leaving the legacy to keep the memory of the War alive to the WRC. Patriotic education provided a perfect avenue to keep that memory alive as well as to inculcate the students with patriotism and how to be good citizens. As patriotic education evolved and grew, there was a pattern of changing rhetoric among educators and the WRC. This is visible when one looks at the discussions amongst the members of the WRC during and immediately after a war. Generally, during a war, the women of the WRC would step back into a supportive role of American military and then immediately after a war would take advantage of the patriotic fervor to further expand patriotic education.