Browsing by Author "Preston, Linh"

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    Gender Differences in #GivingTuesday Participation
    (2017-12-12) Osili, Una; Mesch, Debra; Preston, Linh; Okten, Cagla; Bergdoll, Jonathan; Ackerman, Jacqueline; Pactor, Andrea
    Understanding the role gender plays in philanthropy empowers organizations to engage their donors most effectively and increase their giving. This is true throughout the year and particularly on #GivingTuesday, a day designated to maximize philanthropic giving. Since it began in 2012, #GivingTuesday has grown significantly in participation numbers and total dollars donated. #GivingTuesday, celebrated on the Tuesday after Thanksgiving, provides a unique opportunity for nonprofit organizations to incorporate nontraditional fundraising methods into their efforts and to engage with donors online. For nonprofit leaders and fundraisers, a successful #GivingTuesday requires understanding how and where donors tend to give.
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    How Women and Men Approach Impact Investing
    (2018-05-22) Osili, Una; Mesch, Debra; Ackerman, Jacqueline; Bergdoll, Jonathan; Preston, Linh; Pactor, Andrea
    The term impact investing evokes widespread interest, but few people have a deep understanding of the topic, and even fewer practice impact investing. What is impact investing? Who uses this investment strategy, and what are their objectives? Impact investing is relatively new and has developed rapidly over the last decade. The term itself was introduced in 2007 when the Rockefeller Foundation convened leaders in the fields of finance, philanthropy, and development, with the aim of building an industry of investing for impact.1 While a great deal has been written about the subject, most of this work comes from the world of finance and asks questions about financial return, comparing impact investing with investing purely for profit. The practice of impact investing is evolving exponentially, in contrast to research on this still-underexplored subject.