Browsing by Author "Monroe, Elizabeth Brand"

Now showing 1 - 7 of 7
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    Advertising to the elite : the role of innovation of fine art in advertising in the development of the advertising industry
    (2015-12) Brown, Margaret E.; Wokeck, Marianne S.; Monroe, Elizabeth Brand; Robertson, Nancy M.
    This study explores the intersection of the developments in the growing advertising, railroad, and automotive sectors of the U.S. economy. It examines the latter two sectors’ advertising to the elite by focusing on how industries that targeted the luxury market used fine art to emphasize and underscore the exceptionalism of that high-end market compared with the mass market. It does so by looking at the transition from using art as a decorative component unrelated to the product to using art specifically designed to advertise a product or experience. In the literature, advertising history has been delineated rather narrowly as the history of advertising to the mass consumer or as the history of advertising a specific type of product. This work broadens the focus in advertising history to show that luxury advertisers, as a sub-category of advertisers, developed particular advertising strategies, which recognized and exploited the relationship between their respective service or product, and a consciously selected audience for their respective advertisements. It shows that high art became a differentiating characteristic of advertising strategies aimed at the social elite market. This work also proposes the need for adding a specific timeline for the development of luxury advertising to the broad, more generally known outline of advertising history.
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    "The Crossroads of the Air": Boosterism and the Development of the Indianapolis Municipal Airport, 1925-1939
    (2015) Crosby, Christine; Monroe, Elizabeth Brand; Barrows, Robert G.; Gantz, Richard A.
    This work explores the relationship from 1925 to 1939 between the business and government leaders of Indianapolis and the development of a municipal airport for the city. Beginning in 1925, local leaders worked to provide the city with a public airport. The initiation of three distinct and consecutive airport projects during this period closely tied development of a public airport with the commercial future of Indianapolis. The Chamber of Commerce led the first project, which established a public airport shared with the Indiana National Guard. Soon after this airport opened, the City of Indianapolis, with the cooperation of the Chamber of Commerce, undertook the development of a larger municipal airport in Indianapolis that opened in 1931. Finally, in 1938 the city government cooperated with the Civil Aeronautics Authority (CAA) to build a national aviation experimental station at the Indianapolis Municipal Airport.
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    Daniel Franklin Hatfield: the Indiana college experience in 1836
    (1997-10) Bachelder, Laura Monroe; Monroe, Elizabeth Brand; Seregny, Scott V.; Vanderstel, David G.; Crumrin, Timothy R.
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    "How Others Have Built": A Sketch of Indianapolis Construction and Demolition Patterns
    (2018-12) Ryan, Jordan B.; Monroe, Elizabeth Brand; Barrows, Robert G.; Cramer, Kevin; Selm, William
    This thesis argues that an architectural surveying methodology via newspaper sampling offers new insight historic preservationists can use to more efficiently predict demolitions. Using data collected from the “Home Builder’s Department” section of the Indianapolis Star, this study compiles architectural information on 425 structures, mostly single-family and duplex residences, built between 1909 and 1926. Engaging with the historiographical themes of public history and architectural history as well as methodological components of historic preservation and digital humanities, the data-centric model relies on a collection of sampled newspaper articles, which were analyzed for specific information, compiled into a data repository with supplemental research, and then incorporated into the ArcGIS program for interpretation. The project provides a synopsis on early twentieth century building trends in Indianapolis and offers implications regarding the role that factors such as building type, geographic location, federal and municipal historic district protections, architectural style, and exterior building material or cladding play in predicting demolitions. Beyond these predictive results, this study also suggests a city-wide surveying methodology for organizing and analyzing large quantities of historic architecture for preservation planning initiatives.
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    Indiana's 1988 Gubernatorial Residency Challenge
    (2007) Hogsett, Joseph Hadden; Barrows, Robert G. (Robert Graham), 1946-; Monroe, Elizabeth Brand; Blomquist, William A.
    Durational residency requirements as a qualification for holding statewide elected office appear in most state constitutions. These requirements are said to promote legitimate state interests, such as giving voters an extended period of time to get to know the individuals who are interested in holding statewide public office. Indiana is no different. In Article 5, Section 7 of its 1851 constitution, Indiana requires governors to have been “a resident of” the state for five years preceding election. Because no governor’s satisfaction of this requirement had ever been questioned, the constitutional language had never been interpreted – until 1988. In November, 1987, Evan Bayh announced his intention to seek the Democratic Party’s nomination for governor in the 1988 election. However, for approximately thirteen months during the required five year period, Bayh worked in Washington, D.C. As a result, a question arose whether Bayh was “a resident of” Indiana while he lived and worked in Washington. His eligibility to serve as governor, if elected, was formally challenged by leaders of the Indiana Republican Party. Bayh argued that he had been “a resident of” Indiana his entire life even though he had temporarily lived elsewhere. Bayh argued that the constitution does not require physical presence in order to be a resident of the state. Rather, residency was akin to domicile, a legal concept meaning that place which, once established, an individual considers to be his/her permanent home. One’s domicile cannot be terminated absent evidence of a clear intention to do so. Those challenging Bayh maintained that continued physical presence for the entire five years was, in fact, constitutionally required. In the alternative, his opponents argued that the actions taken by Bayh during his time in Washington were sufficient to establish his intent to terminate his residency in Indiana and re-establish it there. For almost eight months, Bayh’s eligibility to serve was a focal point of public attention in the 1988 governor’s race. While Bayh and his opponents pursued answers in several legal forums, they also were competing for advantage in the most important forum of all – the court of public opinion. Finally, on April 28, 1988, the Indiana Supreme Court rendered a decision declaring Bayh eligible to serve, if elected. This thesis considers not only what happened, but why. Were those challenging Bayh’s residency motivated by constitutionalism, partisan advantage or both? What were the political implications of the challenge? What was the significance of the extensive “forum-shopping” in which both sides engaged. In the end, did the attempt to disqualify Bayh actually strengthen his candidacy and help propel him to victory in November, 1988?
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    Slave to Freewoman and Back Again: Kitty Payne and Antebellum Kidnapping
    (2007) Bishop, Meghan Linsley; Robertson, Nancy Marie, 1956-; Monroe, Elizabeth Brand; Gondola, Ch. Didier; McKivigan, John R.
    In 1843, an African-American woman known as Kitty Payne and her three children arrived in Adams County, Pennsylvania, newly manumitted by their mistress, Mary Maddox of Virginia. Two years later, in July of 1845, a gang of men burst into the Paynes’ home and kidnapped the family, dragging them back south to slavery. The story of Kitty Payne and her children echoed and replayed itself thousands of times in the years before the end of the Civil War. Between 1620 and 1860, a race-based system of slavery developed in America. Not all persons of African descent came to America as slaves, however, and slaves sometimes obtained freedom through manumission or escape. This created opportunities for corrupt individuals to kidnap free black Americans and sell them as slaves, regardless of their previous status. The abduction of free blacks into slavery is an extremely significant and far-reaching part of the antebellum African-American experience that many historians have previously overlooked.
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    "Unusual Demands of this Unusual Time": Logansport State Hospital and World War I
    (2022-09) Jesse, Helen Diane; Robertson, Nancy Marie; Monroe, Elizabeth Brand; Nelson, Elizabeth Angeline
    The Northern Indiana Hospital for the Insane (also known as Longcliff Hospital or Logansport State Hospital) struggled with a number of challenges common to state institutions, including a lack of funding, staff shortages, and stretched capacity. These problems worsened during World War I and the years immediately following, hindering the hospital’s ability to care for its patients. In response to these challenges, the hospital administration was forced to adapt in order to conserve resources. Using state and hospital records, this thesis examines the changes experienced by the hospital between 1910 and 1920 and demonstrates how external events such as a war had a greater impact on the care of vulnerable residents than did the internal dynamics of the facility or the motivations of its leadership.