- Browse by Author
Browsing by Author "Lee, Soonhwan"
Now showing 1 - 10 of 22
Results Per Page
Sort Options
Item A Brand Loyalty Model Utilitizing Team Identification and Customer Satisfaction in the Licensed Sports Product Industry(2010) Lee, Soonhwan; Shin, Hongbum; Park, Jung-Jun; Kwon, Oh-RyunThe purpose of this study was to investigate the relationship among the attitudinal brand loyalty variables (i.e., cognitive, affective, and conative components), team identification, and customer satisfaction by developing a structural equation model, based on Oliver's (1997) attitudinal brand loyalty model. The results of this study confirmed the study of brand loyalty stages by Oliver (1997) involving development of a brand loyalty process. Results supported the finding that consumers' strong beliefs about brand quality have increased the degree of "liking". In turn, results indicate a positive intention or commitment to repurchase a particular item. Therefore, this study emphasizes the importance of measuring attitudinal brand loyalty to identify attitudinal brand loyal customers and better understand their repurchasing intentions in the sports licensed product industry. Furthermore, this study showed the significant mediating effect of cognitive and affective brand loyalty in the relationship between customer satisfaction and conative brand loyalty.Item A Confirmatory Factor Analysis for Generation Y’s Online Consumption on Sport Products(2010) Kim, Dae-Hyun; Lee, Soonhwan; Han, Joon-YoungItem Consumer Decision-Making Styles for Singaporean College Consumers: An Exploratory Study(2010) Bae, Sungwon; Pyun, Do Young; Lee, SoonhwanThe purpose of this study was to investigate Singaporean consumers' decision-making styles (shopping styles) for sports products. This study used a scale of the Purchaser Style Inventory for Sport Products (PSISP) to identify if the scale was reliable. An instrument, consisting of 42 items under 9 dimensions, was administrated to 234 college students in Singapore. This study computed data factor analysis and alpha coefficients for scale reliability. The results indicated the generality of some consumer decision-making styles. Some similarities and differences as well as managerial implications for marketing research will be discussed.Item Coverage of the Gay Games from 1980-2012 in U.S. Newspapers: An Analysis of Newspaper Article Framing(2014-03) Lee, Soonhwan; Kim, Seungmo; Love, AdamMany members of the LGBT community have viewed the Gay Games as an opportunity to challenge dominant ideologies concerning sexuality and sport participation. Members of the mass media, however, play a potentially important role in how the event is perceived by the general public. Therefore, the primary purpose of the current study was to examine how the Gay Games have been framed in newspaper coverage. A total of 646 articles published in the United States covering the eight Gay Games events held during the 32-year period of 1980–2012 were analyzed in terms of three aspects of framing: (a) the types of issues highlighted, (b) the sources of information cited, and (c) the manner in which either episodic or thematic narratives were employed. The results of the current study revealed that issues of identity and optimism were most commonly highlighted, LGBT participants were most frequently cited as sources of information, and thematic framing was most commonly employed in newspaper coverage of the Gay Games.Item Cultural tourism investment and resident quality of life : a case study of Indianapolis, Indiana(2013-12-10) Gullion, Christopher Scott; Hji-Avgoustis, Sotiris; Fu, Yao-Yi; Lee, SoonhwanThis thesis will explore issues concerning cultural tourism investment and resident quality of life in the Midwestern city of Indianapolis, Indiana. It is important to understand from a cultural tourism perspective how further attempts to grow and invest in tourism will affect resident perception of quality of life and future cultural tourism investment. To achieve this goal, data from the 2012 Indianapolis Quality of Life survey was statistically analyzed to specifically examine how residents' perceived quality of life affects cultural tourism investment. This allows for the study of what city-service attributes (i.e. safety, attractions, transportation, et cetera) identify as potential indicators of whether residents' perception of quality of life affects cultural tourism investment and if there were any correlations between demographic factors of age, gender, ethnicity, and household income with the perception that investing in cultural events and attractions for tourists is good for residents. Results indicated that several key city-service attributes identify as potential indicators of whether residents' perception of quality of life in Indianapolis affects residents' perceptions that investing in cultural tourism for tourists is good for residents. In addition, several key city-service attributes identified as potential indicators of residents' perception of quality of life in Indianapolis excluding perceptions of cultural tourism investment. Finally, results indicated that demographic factors of gender, age, ethnicity, and income were not significant when it came to affecting the perception that investing in cultural events and attractions for tourists is good for residents.Item A Development of Motivation Scale of Sport Website Users: A Perspective of Motivation Factors on Attitude and Behavioral Intention(2013) Lee, Soonhwan; Choi, Wan-Yong; Shin, Hong-Bum; Choi, Hyong-JunItem The Difference of Leisure Attitude according to between Korea and America Students’ Characteristics(2008) Park, Jang-Geun; Lee, Soonhwan; Lee, Yong-Ho; Lim, Ran-HeeThe purpose of this study was to examine for the deference of leisure activities attitude compared with Korean and America university students' characteristics of leisure activities attitude in subcategory factors of leisure activities attitude include recognitive attitude, definitive attitude, behavioral attitude. 241 M,H,Y university students in Korea and 143 North Carolina N university students are responded survey for this study from 2007, May to August. The collected data based of survey are analyzed through frequency analysis, t- test, one-way ANOV A analysis by SPSS WIN ver 12.0. The result is following : First, there were statistical difference of leisure activities attitude in behavioral attitude between Korean students and America students. Second, there were statistical difference shows difference grade sector, own major, personal expenses in recognitive attitude. Third, the statistical difference shows grade sector, personal expenses in definitive attitude. Forth, the statistical difference shows grade sector, own major and personal expenses in of behavioral attitude.Item Exploring visiting friends & relatives’ (VFRs) image fit between Indy and the Indy 500(JPES, 2021-06) Wang, Suosheng; Lee, Soonhwan; Shin, Hongbum; Tourism, Conventions, and Event Management, School of Health and Human SciencesAlthough sport and tourism researchers have become increasingly interested in studying the relationship between sport events and tourism destinations, yet not much research has been conducted to examine the similarities and dissimilarities between destination images and sport event images as well as their interrelationship. This study empirically explored the image fit between Indianapolis (Indy) as a leisure travel destination and the Indy 500 as a well-known sport event perceived by Indy’s visiting friends and relatives (VFRs). A cross-sectional questionnaire was designed consisting of four parts: 1) the cognitive image of Indy and the intent to revisit and recommend Indy as a leisure travel destination, 2) the cognitive image of the Indy 500 and the intent to revisit and recommend the Indy 500, 3) the affective image of Indy and the Indy 500 respectively using bipolar items, 4) information about respondents’ demographic characteristics and their previous visits to Indy and the Indy 500. A self-administered survey was conducted online via Qualtrics and collected with 548 usable data. According to the results of this study, the Indy 500’s cognitive image variables are more favorably perceived than Indy by the VFRs indicating the Indy 500 is more popular than the city itself as perceived by the VFRs. Indy’s tourism organizations should take advantage of the popularity of the Indy 500 when promoting the city to VFRs. All the top rated and the important cognitive image attributes are found to be related to Indy’s sports and events, which further highlights the importance of positioning Indy as a sport and event city in tourism marketing; innovative marketing strategies are needed to create a more successful image of “sport and event city” in the VFR market segment. One marketing implication of the findings is that tourism and event organizations and marketers should allocate more marketing resources and promotional efforts to the VFRs who have already visited Indy and the Indy 500 as these are the people who tend to be more active in recommending and promoting Indy and the Indy 500 to their friends. The method of quantifying image fit may not be fully adequate between sport events and destinations in this study, but the image fit approach should be recommended and applied as a supplemental tool in assessing the synergy of the attractiveness of both the destination and the sport event.Item How does sport-related mobile apps usage motivation affect consumer perceptions of the sport organizations?(2019) Lee, Soonhwan; Kim, Seungmo; Shin, Hongbum; Wang, Suosheng; Tourism, Conventions, and Event Management, School of Physical Education and Tourism ManagementThe current study was to examine the relationship how the usage motivation features (i.e., perceived customization, involvement, and liking) of sport related mobile applications(apps) affect users' perception on sport organizations' reputation which were modified from the previous research (Guillory & Sundar, 2014). Results indicate that all the three usage motivation factors of sport related mobile apps positively influenced perceived sport organizations' reputation. Specifically, the results revealed that the higher level of customization of the mobile apps, the more positive apps users' perception of sport organization reputation. The current study could provide the implications that understanding the usage motivation factors of sport related mobile apps is crucial to foster a positive relationship between the public and sport organizations. Thus, understanding what motivation factors drives sport consumers to use of sport related mobile apps is one of the keys to successful mobile apps marketing in sport business and need to be further studied.Item How mass media frames the mega sporting event:the case of the 17th Incheon Asian Games 2014(2016) Shin, Hongbum; Lee, Soonhwan; Lee, Seungbum; Department of Tourism, Conventions and Event Management, School of Physical Education and Tourism ManagementThe study examined how newspaper articles have framed the 17th Incheon Asian Games 2014, in regard to the different issues covered, sources cited, positive and/or negative externalities frames, and the relationship between issues and sources. A total of 625 Korean nationwide and local newspaper articles covering the Asian Games during the 9-year period between April 7, 2005 and September 18, 2014 was analyzed in terms of three aspects of framing: (1) the types of issues highlighted, (2) the sources of information cited, and (3) the ways in which either possibilities of positive or negative externalities depiction were used. The results of the current study reveal that "political issues" (e.g., administrative and/or political conflict among central government, host city, and local residents, participation of North Korea national team) except "factual information of the event" (e.g., schedules, results, athlete performance, history) were the most commonly highlighted, "administrators" who are the government agencies preparing the Asian Games were the most frequently cited sources of information and the frame of "negative externalities" was more employed than the frame of "positive externalities" in newspapers of the Asian Games. This study regarding media coverage of the mega sporting event identifies how mass media agencies influence their target audience using framing theory and especially provide extensive analysis of media coverage of the Asian Games to date, which could serve as a groundwork for further studies of media framing theory.
- «
- 1 (current)
- 2
- 3
- »