Browsing by Author "Kshirsagar, Niranjan Valmik"

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    Digital Citizenry and Personal Branding: An IoT Data Function
    (AACE, 2019) BenMessaoud, Fawzi; Kshirsagar, Niranjan Valmik; Handlon, Holly; Hall, Dwight; Husted, Taryn; Human-Centered Computing, School of Informatics and Computing
    Personal Branding is a way to elevate oneself in new marketing concept. For many, building and managing a personal brand is about value, mission, image, and vision. However, with the shift in the marketspace and the rise of the Internet of Things (IoT), Personal Branding has become a data function and a summation of all one’s digital footprints, and how we are seen by Databots and not just from one’s own spectacles or as perceived by others. We are witnessing an upsurge in the use of deep machine learning and predictive analytics to profile and select talents using their personal brand as a data function of their web presence and digital citizenry. We conducted a survey and we observed how many students are not fully aware of their web presence/digital citizenry and how all their digital footprints from their social and professional networks can and will be used to profile them. After identifying this problem, we examined the idea of building and managing a personal brand- with high value by exploring the depths of “Digital Citizenship” concept. To solve this problem, we developed a Personal Branding tool that allows students to develop and promote their own Personal Brand using a Digital Passport. This Digital Citizenry application will also allow students to become fully aware of their Web Presence and manage, facilitate and monitor their Social and Professional Networks with a built-in Digital Footprint Analyzer and their very own Social Media Manager.
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    My Personal Brand and My Web Presence: Mining Digital Footprints and Analyzing Personas in the World of IOT and Digital Citizenry
    (Springer, 2020) BenMessaoud, Fawzi; Hall, Dwight William; Handlon, Holly Nichole; Husted, Taryn Elizabeth; Kshirsagar, Niranjan Valmik; Human-Centered Computing, School of Informatics and Computing
    Personal Branding is a way to elevate oneself in a new marketing concept. For many, building and managing a Personal Brand is about value, mission, image, and vision. However, with the shift in the marketplace and the rise of the Internet of Things (IoT), Personal Branding has become a data function and summation of one’s Digital Footprint, which can impact how people are seen by Databots and how others observe them. Subsequently, there has been an upsurge in the utilization of deep machine learning and predictive analytics to profile as well as select talents using their Personal Brand as a data function of their Web Presence/Digital Citizenry. To find a solution, a survey was conducted to examine the number of students who are not fully aware of their Web Presence/Digital Citizenry and how their social and professional networks can and will be used to profile them. After identifying this problem, the idea of building and managing a Personal Brand was explored. To solve this problem, a Personal Branding tool that allows students to develop and promote their Personal Brand using a Digital Passport to express, share, and manage a multi-dimensional presentation of all their academic and non-academic achievements.