Browsing by Author "Krohn, Brian D."

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    Applying the concepts of consumption emotions to tourism
    (Office of the Vice Chancellor for Research, 2013-04-05) Krohn, Brian D.
    Research has highlighted the natural relationship between tourism and the concepts of hedonic experiences and experiential consumption. Understanding the emotional response to an experience can help marketers highlight important aspects of the satisfaction judgment which can lead to repurchase/revisitation behavior. This study started with Richins’ (1997) Consumption Emotion Set (CES) which contains 43 “emotion words” describing feelings experienced during a consumption experience that represent 13 proposed discrete emotions. Confirmatory Factor Analysis was conducted to reduce the set to 25 emotion descriptors that loaded into 12 emotions; peaceful, calm, optimistic, pleased, excited, discontent, worried, sad, fear, shame, envy and loneliness. While researchers continue to seek a universal set of discrete emotions, limitations are inherent with differences in context, culture, and type of consumption. The findings of this study highlight the importance of adjusting the scale to the study context. For example, this study found the emotion of “romantic love” found in the original CES as inappropriate to research in golf tourism. Follow up interviews showed that most participants in this context engage in the sport with same-gendered friends. However, if the CES was applied in a sport tourism context where couples participate, romantic love could be experienced at a significant level. Additionally, the results of this study could be different due to the immediate response to the emotion scale. Future studies should further investigate this potential as well as test scales of discrete emotions in other contexts.
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    Residents` Perceptions Towards the Social Impacts of the Indianapolis 500 And factors Influencing Residents` Support of the Hallmark Event
    (2024-11) Baqaain, Jumana Basem; Lee, Soonhwan; Wang, Suosheng; Krohn, Brian D.
    The aim of the study is to identify the major social benefits and costs associated with hosting the Indianapolis 500 in Indianapolis, Indiana as perceived by the residents. How residents’ perceptions toward this sport event are formed, what other antecedents’ factors helped in shaping residents’ perceptions, as well as how the perceived social impacts affected their support towards the future of hosting this event. As the theoretical framework the paper used the social exchange theory to examine residents’ perceptions of the event impacts. The paper employed qualitative semi-structured in-depth interviews with 12 residents of Indianapolis, Indiana. The result of the qualitative study revealed that the sense of community, enhancing city image and the sense of pride are among the positive social impacts as perceived by the residents. Further analysis demonstrates that resident support for the Indy 500 is influenced by the perceived benefits in accordance with the social exchange theory. Perceptions are aligned with groups of factors, the attachment to the event, personal experience, and the attachment to the community as well.
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    A Study of Psychological Support from Local Residents for Hosting Mega-Sporting Events: A Case of the 2012 Indianapolis Super Bowl XLVI
    (2013-10) Lee, Soonhwan; Krohn, Brian D.
    The purpose of the current study was to assess local residents' psychological support prior to hosting a mega-sporting event and to report preliminary results as to which factors of support affect local residents' attitudes toward hosting future mega-sporting events, using the case of the 2012 Super Bowl in Indianapolis. This study provides a theoretical model to examine local residents' psychological support factors using structural equation modeling, which helps the understanding of local residents in the process of supporting the hosting of mega-sporting events in the future. The results of this study indicate that the perceptions of positive outcomes from the event have the strongest relationship to feelings toward hosting future events. Therefore, governing bodies of the host community and the event should rely most heavily on the positive outcomes. While the negative factors were not as strongly related, they were still significant indicators of feelings toward future events. The part of the plans pertaining to growing community support should include ways that the negative impacts might be mitigated.
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    Who should we hire?: Examining coaching succession in NCAA Division I women’s basketball
    (Sage, 2017-04) Pierce, David A.; Johnson, James E.; Krohn, Brian D.; Judge, Lawrence W.; Tourism, Conventions and Event Management, School of Physical Education and Tourism Management
    The purpose of this study was to evaluate the performance of newly hired coaches in relation to their predecessors, and utilize the analysis to provide guidance to decision makers in college athletic departments. This study examined 185 coaching changes in Division I women’s basketball in 16 conferences between 2000 and 2009. Data were collected from online sources including institutional websites, media guides, and media articles. Latent class analysis was employed to reduce the data to one item per factor. Factors included demographics, coaching ability, coaching experience, past team performance, hiring factors (coaching level change, inside/outside hire, interim, conference affiliation), and institutional factors (public/private, demographic market area, enrollment, budget, and National Association of Collegiate Directors of Athletics standings). Mixed models analysis was performed to identify which categories have a relationship with changes in the number of wins following a coaching change. Results suggest that past team performance was the strongest indicator of future performance after a coaching change.