Browsing by Author "King, Carina"

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    Common city attributes and contact employees : a case study of Indianapolis, Indiana
    (2014-01-03) McBride, Jordan Ray; Heo, Jinmoo; King, Carina; Culp, Brian O.
    Indianapolis is considered by many a competitive, large population city with incredible resources for business conferences and event tourism. The city’s flagship event, The Indianapolis 500, has paved the way for the city’s success. With initiative, planning, construction, and implementation the city’s tourism prowess has grown over the past three decades. Indianapolis has become host to a plethora of mid-size and large conferences every year, a regular on the host circuit for the NCAA Final Four, host of the annual Big Ten basketball tournament and most recently the host of the 2012 Super Bowl. Indianapolis continuously attempts to bring in more events every year. Not many residents get to see, or are even aware of, the associates busy at work attempting to fill hotel rooms, conference centers and stadiums. The Destination Marketing Organizations (DMOs) of the city are constantly working and tweaking strategies to increase exposure and get tourists excited about visiting Indianapolis. However, it is difficult to identify what truly separates Indianapolis as a tourist destination from any other competitive, second-tier population, landlocked city. Centrality within the country and the tourism infrastructure may be argued, but a representative from nearly any city in competition with Indianapolis may make a counterpoint to most resources. Instead of running in circles with this argument, this thesis looks to probe into a resource for Indianapolis that could be turned into a strong marketing tool for tourism: its employees. The overall purpose of this study was to examine the perceptions of resident contact employees in the food service and lodging industries concerning Indianapolis’ tourism attributes, and their relation to Indianapolis’ destination marketing and managerial strategies.
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    AN INVESTIGATION OF QR CODE USE IN INDIANAPOLIS FOOD AND BEVERAGE INDUSTRY
    (Office of the Vice Chancellor for Research, 2012-04-13) Yang, Heui-La; King, Carina
    According Mostyn, market research specialist, (2012), global smartphone shipments increased by 62.7 percent in 2011. In the US, smart phones are gaining in popularity. A Quick Response (QR) code is a type of barcode that can be read by smart phones. It can be used to link print to other interactive information (e.g. access URLs, send an e-coupon, download video, etc.). The QR code is considered new technology in food and beverage industry and there is limited information about its use. Nation’s Restaurant News (2011) reported that QR codes are slowly being used to promote restaurants, such as Taco Bell and Boudin Bakery. The purpose of this research is to investi-gate if and how QR codes are being used in the Indianapolis restaurant in-dustry. The study will provide baseline information and the potential for QR code use in the Indianapolis restaurants. Effective use of QR codes may even influence consumer choices and/or company profitability. Archival and web search in addition to interviews with restaurant managers is the method of data collection. Approximately 10 restaurants in the Indianapolis area will be sampled. Some interview questions include: What is the purpose of using QR code? And what are the advantages and disadvantages of using QR codes? The study is currently in the data collection phase. Preliminary results sug-gest that QR code use is in its infancy in Indianapolis, when compared to restaurants in Chicago or Vancouver. Also, more franchise restaurants and big chain restaurants have embraced this technology than the smaller family owned restaurants. QR codes are typically used for menu nutrition and res-taurant history information, marketing via coupons, and customer surveys. This study was sponsored by the IUPUI Undergraduate Research Opportunities Program.
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    A Longitudinal Study of Cultural Tourism and Quality of Life of Indianapolis Residents
    (Office of the Vice Chancellor for Research, 2010-04-09) Cecil, Amanda K.; Fu, Yao-Yi; Wang, Suosheng; Hji-Avgoustis, Sotiris; King, Carina; Heo, Jinmoo
    Cultural tourism development is considered a viable channel to attract tourists to a destination and to enhance residents’ overall quality of life (QOL). This research reports the findings of a five-year study, from 2004-2008, to monitor patterns and changes in perceptions of cultural tourism and residents’ quality of life measurement. The series of studies yield interesting conclusions that have practical implications for Indianapolis city and tourism leaders who continually evaluate the cultural tourism initiatives and ways to improve the residents’ quality of life.
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    TRAVEL MOBILITY AND PHYSICAL ACTIVITY IN THE DAILY LIVES OF COLLEGE STUDENTS
    (Office of the Vice Chancellor for Research, 2012-04-13) Bah, Mariam; Lopossa, Alyssa; Murphy, Kelly L.; Yang, Heui-La; King, Carina; Heo, Jinmoo; Gonzalez, Edward L. F.
    Tyson (2010) conducted research on 100 students using the Hospital Anxiety and Depression Scale (HADS) and the Physical Activity Question-naire (PAQ). He concluded that students who engaged in more exercise had better mental health. Other studies have confirmed his findings, and have demonstrated how a student’s well-being is related to their success in build-ing relationships and maintaining academic studies. On the other hand, stu-dents that do not engage in physical activity often experience negative well-being, including difficulty concentrating, fatigue, and psychological disorders. The objectives of this study are to determine if the strength of association between daily emotion and activity participation is similar across college stu-dents, and how physical activity and travel mobility relate to well-being. The Experience Sampling Method (ESM), developed by Csikszentmihalyi, Larson, and Prescott (1977) will be used in conjunction with an accelerometer and global positioning system (GPS) to collect data from a sample of (n=24) full-time students over a period of seven days from 9:00am-9:00pm. Subjects will be randomly signaled seven times a day, at which time they will com-plete several Likert-type statements and semantic deferential items in order to measure their perceptions of well-being. To date, the combined methodo-logical use of ESM, GPS and accelerometry has not been conducted on col-lege students. Travel mobility and physical activity will be recorded using the Garmin Forerunner 410 GPS and the Actigraph accelerometer. Data collec-tion phase is incomplete. It is expected that the strength of association be-tween daily emotion and activity participation will be consistent across col-lege students, and physical activity and travel mobility will contribute to stu-dent’s well-being. It is also expected that students with high levels of physi-cal activity and travel mobility will report an overall sense of happiness and increased well-being as compared to those with low levels of physical activity and travel mobility.