Browsing by Author "Donahue, Kim"

Now showing 1 - 4 of 4
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    Alternative Delivery - Designing an Intensive Undergraduate Course
    (Indiana University, 2020-08) Donahue, Kim
    Creating a course to be delivered in a one week intensive is a creative approach to teaching undergraduate students. The format creates a favorable opportunity for students, instructors and administration. This article delves into the advantages and concerns of the format as well as discussing best practices for designing and implementing the course.
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    Curriculum and Program Development Initiatives
    (MMA Global, 2019) Donahue, Kim; Knight, Peter; Kelley School of Business
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    An Examination of an Effective Peer Evaluation Process
    (Indiana University, 2020-05) Donahue, Kim; Ippolito, Mark
    This student, peer evaluation process for mid-sized groups was developed to allow for assessment of individual performance in a high-stakes, team project. The objective is to ensure, as much as possible, the grades being assigned are being earned.
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    Marketing: An Introductory Text
    (Indiana University, 2022) Donahue, Kim
    There are many excellent Introduction to Marketing textbooks on the market. Since most professors emphasize some parts and not others, and as some terminology is author specific, this OER was designed to emphasize the material the author emphasizes in class and to focus on a minimalistic approach, allowing the instructor to provide additional insights. This text addresses the basic marketing concepts of marketing research, STP, product ,place, price, and promotion. Digital marketing is addressed but not emphasized as the author considers it a very effective and important tool to implement marketing concepts and strategies. This text stresses the role of marketing in strategic planning and how the specific concepts and strategies fit into the organization’s strategic plan.