Browsing by Author "Colby, Helen"

Now showing 1 - 4 of 4
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    How to convince your loved ones to get the flu shot this year
    (The Conversation US, Inc., 2020-02-13) Colby, Helen; Meng, Li; Kelley School of Business � Indianapolis
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    Increasing Inclusivity and Reducing Reactance During Provider-Patient Interactions
    (Sage, 2023-05) Shields, Lillianna; Stovall, Tony; Colby, Helen; Kelley School of Business
    Background Significant health disparities exist for trans and gender-nonconforming patients, in part caused by a reduced likelihood of seeking health care due to experienced discrimination in health care settings. Increasing inclusivity in patient-provider interactions can decrease barriers to care seeking for these patients, but such advice to providers must be simple to implement and account for potential backlash among certain patient subgroups. Methods In 3 studies, we use online samples to experimentally test patient reactions to 2 methods of provider inclusivity signaling: verbal sharing of the provider’s pronouns and request for the patient’s pronouns (a method frequently suggested in the literature) and the provider wearing a pin indicating their pronouns without verbal sharing or requesting that the patient share their pronouns. Results Study 1 finds that political orientation significantly moderated the effect of pronoun request on patient satisfaction with the visit, P = .003; satisfaction with the doctor, P = .003; and willingness to return to the provider, P = .007, with politically liberal participants being more satisfied and more likely to return when pronouns were requested and politically conservative participants less satisfied and less likely to return. Study 2 replicated these findings and demonstrated that such backlash among conservative participants did not occur when inclusivity was indicated via the provider wearing a pin indicating their pronouns. Study 3 showed that while pronoun pins may be subtle enough to not cause backlash, they are noticed by the target community and increase satisfaction and willingness to return among participants who identify as trans, nonbinary, and genderqueer. Limitations These studies were hypothetical scenario studies run online rather than field studies. Conclusions These results suggest that recommendations for increasing inclusivity should account for potential negative impacts on the practice from more politically conservative patients and that more subtle methods of indicating an inclusive health care environment are likely to be more implementable for practitioners in the field while still positively affecting the target population.
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    Physicians' flawed heuristics in the delivery room.
    (AAAS, 2021-10-15) Li, Meng; Colby, Helen; Kelley School of Business
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    Why or How? the impact of Construal-Level Theory on vaccine message receptivity
    (Elsevier, 2024-02) Saxton, M. Kim; Colby, Helen; Saxton, Todd; Pasumarti, Vikram; Kelley School of Business - Indianapolis
    We propose that Construal Level Theory (CLT) can be applied to incrementally improve vaccine message receptivity because it impacts a variety of health decisions and complements the constructs of the Health Belief Model. Across three studies, we explore CLT related specifically to the COVID-19 vaccine. First, we analyze Twitter sentiment and find evidence that the vaccine was a high-level construal. Then, we use prospective hindsight to show that higher-level construal dominates the explanations people provide for if they were to get vaccinated in the future. Finally leveraging construal level message congruence, we find a higher-level message is more effective than a lower-level one in increasing willingness to get vaccinated. Taken together, these studies show that a virus vaccine was perceived as a higher-level construal and suggests that future messaging should include both the higher-level ‘Why’ as well as the lower-level ‘How’ to get vaccinated.