Browsing by Author "Carboni, Julia L."

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    Contract Exchange Structures: Measures for Multi-Mode Affiliation Networks
    (Office of the Vice Chancellor for Research, 2013-04-05) Carboni, Julia L.
    Government increasingly contracts out multiple social service programs to a single organization, yet has little understanding of the risk associated with dependence on a single organization. In this paper, I use network concepts to develop structural measures for underlying, common affiliations among programs in service delivery networks. Understanding the underlying structure of common affiliations among contracted programs has practical implications for governance, in terms of understanding government dependence on a particular organization, effects of structure on an individual programs’ incentive to perform, and risk associated with organizational failure. This paper makes three contributions to the public administration literature. First, I explore the influence of structure on individual incentives to perform along with risks of organizational failure for government-funded services. Second, I make the case that contracts are embedded in larger networked system of exchange. Third, I developed a measure that captures the breadth and depth organizational competition within and across sub-networks in multi-mode affiliation networks.
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    Effective Social Media Engagement for Nonprofits: What Matters?
    (2015) Carboni, Julia L.; Maxwell, Sarah P.; School of Public and Environmental Affairs
    We employ public management relationship theory to examine how nonprofits can effectively engage social media stakeholders in two-way communication. Though many nonprofit organizations have a social media presence, there is variance in how well organizations use social media to engage stakeholders. Simply having a social media presence is not enough to engage stakeholders. We examine Facebook posts of a stratified random sample of youth development organizations to determine what predicts stakeholder engagement. We find the type of Facebook post is a significant predictor of stakeholder engagement. Longer posts also significantly predict increased stakeholder engagement. At the organizational level, having many posts is a significant negative predictor of stakeholder engagement, indicating that users may feel bombarded and are less likely to engage. Increased organizational spending on advertising as a proportion of total budget is positively associated with stakeholder engagement.