Next Gen Philanthropy: A New Golden Age of Giving?
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2024
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Abstract
GenX and Millennials, who represent 41.3% of the U.S. population, approach philanthropy differently from their parents and grandparents. Understanding the motivations of Next Gen philanthropists and their giving strategies will help families, practitioners, and Next Gen individuals themselves better leverage their interests, knowledge, and energy to address society’s pressing issues. This fact sheet highlights research around Next Gen philanthropy and examples of potential steps readers might consider to engage all generations in family philanthropy.
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Indiana University Lilly Family School of Philanthropy. (2024). Next Gen Philanthropy: A New Golden Age of Giving?
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The fact sheet and video were supported by funding from the GS Donor Advised Philanthropy Fund. The material contained within is that of the authors and does not necessarily reflect official positions or policies of the GS Donor Advised Philanthropy Fund.