Enhancing HPV Vaccination Uptake through Campus-Based Clinics and Multi-Channel Health Communication: A Case Study from Purdue University

Abstract

Objective: This study explores the effectiveness of health communication campaigns and campus-based interventions to promote vaccinations among college-aged students, focusing on human papillomavirus (HPV) immunization. Participants: Leveraging previous initiatives, Purdue University implemented various campaign strategies and collaborated with the Indiana Immunization Coalition to administer vaccines (n = 1,827) across two clinics in late 2022. Methods: Qualtrics® surveys (n = 564) were administered to individuals post-vaccination(s). Results: The provision of vaccines without financial burden and informed awareness facilitated HPV vaccine uptake, whereas perceived lack of time and necessity served as barriers. Email outreach and visually appealing posters proved effective in disseminating clinic information. Conclusions: The increase in HPV vaccine recipients and a reduction in perceived vaccine ineligibility highlight the efficacy of printed posters in enhancing knowledge and awareness. By providing cost-free vaccines on campuses, this model demonstrates its potential to elevate vaccination rates, and can be adapted for broader community contexts.