Browsing by Subject "Jagathon"

Now showing 1 - 2 of 2
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    Planning Jagathon: Commitment and Social Identities
    (IUI Events and Tourism Institute, 2022) Bao, Huilin; McConnell, Maddie; Tourism, Event, & Sport Management, School of Health and Human Sciences
    Jagathon has been one of the most significant events at IUPUI which is hosted and planned by IUPUI students. The study used social identity theory to indicate the planning process of Jagathon’s influences on Jagathon planners. The researchers conducted a qualitative study by interviewing 8 Jagathon planners. The results of the research showed that social identities can be enhanced through the planning of Jagathon as planners have gained self-development and found themselves more committed to IUPUI and themselves. The researchers also found that diversity can lead to increased participation. Based on the findings, this study provides some discussions about how IUPUI can enhance students’ experience and engagement on campus and increase students’ long-term commitment to IUPUI.
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    Understanding student-lead charitable events through participant social media usage: A mixed-methods study
    (IUI Events and Tourism Institute, 2022) Mechelin, Kyle; Marion, Andrew; Lickliter, Murphy; Tourism, Event, & Sport Management, School of Health and Human Sciences
    This paper explores how campus-based charitable events can drive future participation through the factors of engagement, social media use, campus community, and self-esteem. Through mixed-methods, researchers drew insights from Twitter posts and survey responses of past and current Jagathon participants. Tweets were analyzed through sentiment analysis and survey data was explored through multiple linear regression, descriptive analysis, and correlation analysis. The results of study one indicates an overall positive attitude towards Jagathon held by participants. The results of study two found that the experience had at Jagathon and social media use are two of the most influential factors on intent to remain involved. The results provide theoretical and practical implications for charitable event hosts and outlines steps for further research in the subject.