Gender and Philanthropy

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Gender Differences in #GivingTuesday Participation
(2017-12-12) Osili, Una; Mesch, Debra; Preston, Linh; Okten, Cagla; Bergdoll, Jonathan; Ackerman, Jacqueline; Pactor, Andrea
Understanding the role gender plays in philanthropy empowers organizations to engage their donors most effectively and increase their giving. This is true throughout the year and particularly on #GivingTuesday, a day designated to maximize philanthropic giving. Since it began in 2012, #GivingTuesday has grown significantly in participation numbers and total dollars donated. #GivingTuesday, celebrated on the Tuesday after Thanksgiving, provides a unique opportunity for nonprofit organizations to incorporate nontraditional fundraising methods into their efforts and to engage with donors online. For nonprofit leaders and fundraisers, a successful #GivingTuesday requires understanding how and where donors tend to give.