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Volume 20, Number 2 (2001)
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Browsing Volume 20, Number 2 (2001) by Subject "Academic libraries -- Marketing"
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Item Creating a Library Fair(H.W. Wilson Company, 2001) Evans, KarenAlmost two years ago, I was a new librarian at Indiana State University. Naively, I asked the head of reference what kind of event the library planned to welcome students when the fall semester started. “None,” she replied, “but it sounds like a good idea. Why don’t you work on something?” “Be glad to,” I answered (having no idea what I was getting into). Following is our adventure in creating an event to welcome students to the Cunningham Memorial Library.Item Tips and Techniques: Promoting an Academic Research Library(H.W. Wilson Company, 2001) Bartheld, EricIn some ways, a university library is the only game in town: academic research libraries exist to serve students and faculty. Where else will a faculty member go to obtain an article in ChemAbstracts? Or where else can an undergraduate find more than half a million online images from the Associate Press photo archive? Who else has 6.3 million books, 7 million manuscripts, thousands of scholarly journals, and electronic databases—all to generate new knowledge and teach the next generation of students?