Browsing by Author "Hafner, Arthur Wayne, 1943-"

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    Communicating Mission and Building Library Brand Using Taglines, Slogans, or Logos
    (H.W. Wilson Company, 2007) Hafner, Arthur Wayne, 1943-; Akers, Susan G.
    We live in a visual society. Everywhere you go, you can see various eye-catching logos, trademarks, service marks, and other identifying marks for organizations. These extend to the Internet, perhaps the most eye-appealing resource ever, where librarians increasingly use its power and reach to communicate with their publics using Flash, animated GIFs, and both audio and video messages.