IU Lilly Family School of Philanthropy2015-01-162015-01-1610/20/2009This report may be used in public presentations and materials written for publication with citation as follows: Center on Philanthropy, Understanding Donor Motivations for Giving, New York: CCS.https://hdl.handle.net/1805/5663The intrinsic and extrinsic motivations for charitable giving can vary from donor to donor. Nevertheless, understanding donor motivations can lead to fundraising strategies that more effectively target and retain donors (Sargeant & Woodliffe, 2007). To this end, we explore donors’ self-reported motivations for giving, looking particularly at variations by region of the country, levels of household income and donors’ educational level. In this study, we utilize data from the Knowledge Networks (KN) 2007 Charity Survey(n=10,000). The Charity Survey asked respondents to report their charitable gifts for 2006, and to identify statements that correspond with their motivations for giving. The survey was conducted using a nationwide online panel that is representative of the entire U.S. population. In this report, we categorized the data into seven regions across the U.S.: Northeast, Great Lakes, Midwest/Plains, South Atlantic, South, Mountain, and Pacific.en-USDonorsGivingPhilanthropyPresentation