Wu , LingfeiTaheri, BabakOkumus, FevziWang, Suosheng2023-11-012023-11-012021-12Wu, L., Taheri, B., Okumus, F., & Wang, S. (2021). The effects of host sincerity on tourists’ perceived destination image. The Service Industries Journal, 1–22. https://doi.org/10.1080/02642069.2021.2011861https://hdl.handle.net/1805/36835This study aims to explore the effects of host sincerity on tourists’ perceived destination image, satisfaction, and behavioral intentions. Data were collected via an on-site survey in China and analyzed using structural equation modeling analysis. The findings suggest that local hosts should show their sincerity toward tourists in tourist-host interactions to create a positive destination image and trigger positive behavioral intentions of tourists for sustainable development of the travel destination. Residents can be active partners and co-producers of destination branding. This study highlights interactions between tourists and local residents as important attributes of the destination experience.en-USPublisher PolicyHost sincerityCognitive imageAffective imageSatisfactionBehavioral intentionArticle