Dobris, Catherine A.Ford, Jonathan W.Parrish-Sprowl, JohnGoering, Elizabeth M.2013-10-072013-10-072013-10-07https://hdl.handle.net/1805/3621http://dx.doi.org/10.7912/C2/455Indiana University-Purdue University Indianapolis (IUPUI)The author employs Hoffman and Ford’s method for analyzing organizational rhetoric to examine the discourse of Google, Inc. Employing a hybrid method, built on rhetorical criticism which incorporates elements of organizational communication theory, the analysis examines identity rhetoric present in Google’s discourse regarding its operations in China. Using this approach, the author leverages the method to critically examine hegemonic aspects of the discourse in order to examine how Google constructs its Western consumer based audience regarding online privacy and free speech.en-USGoogle (Firm)Rhetoric -- Political aspects -- China -- 20th centuryRhetoric -- China -- Computer programsComputer security -- ResearchFreedom of informationCommunication in organizationsHegemonyChina -- Public relationsElectronic commerce -- China -- Security measuresRelationship marketing -- ResearchBusiness -- Computer networksConsumer satisfactionThesis