Osili, UnaMesch, DebraPreston, LinhOkten, CaglaBergdoll, JonathanAckerman, JacquelinePactor, Andrea2017-12-122017-12-122017-12-12https://hdl.handle.net/1805/14782Understanding the role gender plays in philanthropy empowers organizations to engage their donors most effectively and increase their giving. This is true throughout the year and particularly on #GivingTuesday, a day designated to maximize philanthropic giving. Since it began in 2012, #GivingTuesday has grown significantly in participation numbers and total dollars donated. #GivingTuesday, celebrated on the Tuesday after Thanksgiving, provides a unique opportunity for nonprofit organizations to incorporate nontraditional fundraising methods into their efforts and to engage with donors online. For nonprofit leaders and fundraisers, a successful #GivingTuesday requires understanding how and where donors tend to give.en-USnonprofit organizationsdonorsgendergivingfundraising#GivingTuesdayWorking Paper