Mesch, DebraDwyer, PatrickSherrin, StevenOsili, UnaBergdoll, JonathanPactor, AndreaAckerman, Jacqueline2018-12-072018-12-072018-12-11https://hdl.handle.net/1805/17949Using an experimental methodology, the study investigates how social norms can directly influence giving to women’s and girls’ causes. It also examines whether social norms may have differing impacts for men and women. These findings can help nonprofits and fundraising professionals apply a social norms approach to encourage giving.en-USsocial normsgenderwomengirlsWorking Paper