Parrish-Sprowl, JohnThomson, AngusJohnson, Rodger D.Parrish-Sprowl, Susan2024-02-142024-02-142023-06-01Parrish-Sprowl, J., Thomson, A., Johnson, R. D., & Parrish-Sprowl, S. (2023). The AIMS approach: Regulating receptivity in patient-provider vaccine conversations. Frontiers in Public Health, 11. https://doi.org/10.3389/fpubh.2023.1120326https://hdl.handle.net/1805/38521The World Health Organization named vaccine hesitancy a leading global health threat of modern time. Addressing this public health issue requires a multi-front strategy, one such strategic effort is training health care professionals to respond to reluctant patients/caregivers or those who refuse vaccines. AIMS (Announce, Inquire, Mirror, and Secure) is designed to help HCPs engaged in more productive conversations with patients/caregivers to secure trust, a key behavior leading to higher vaccination rates.en-USAttribution 4.0 Internationalcommunicationprocesstrustvaccine hesitancyinterpersonal communicationcomplexityArticle