IU Lilly Family School of Philanthropy2015-01-162015-01-162010https://hdl.handle.net/1805/5669Workplace giving campaigns have a strong foundation; however, in today’s environment of economic and social change, workplace giving campaigns face new opportunities and challenges for continued success. In the most comprehensive and nationally representative study to date of workplace giving, the Center on Philanthropy surveyed more than 6,000 full-time employees and interviewed more than 40 company executives with and without workplace campaigns during 2008 and 2009. The study was commissioned by United Way Worldwide. Findings indicate that as corporate and individual donors become more strategic in their philanthropy, workplace giving campaigns need to innovate to maximize their value and impact. In analyzing survey results, researchers have identified key strategies for building and sustaining successful workplace campaigns that address individual employee values and motivations, corporate goals, and community needs for philanthropy.en-USWorkplace CampaignsPhilanthropyArticle