Hafner, Arthur Wayne, 1943-Akers, Susan G.2008-01-242008-01-242007Hafner, Arthur W. and Susan G. Akers (2007). Communicating Mission and Building Library Brand Using Taglines, Slogans, or Logos. Indiana libraries, 26(3), 44-47.0275777Xhttps://hdl.handle.net/1805/1567We live in a visual society. Everywhere you go, you can see various eye-catching logos, trademarks, service marks, and other identifying marks for organizations. These extend to the Internet, perhaps the most eye-appealing resource ever, where librarians increasingly use its power and reach to communicate with their publics using Flash, animated GIFs, and both audio and video messages.en-USIndiana Library FederationLibrary science -- Societies, etc.Branding (Marketing)Libraries -- MarketingArticle