Noonan, Douglas S.2013-09-202013-09-202004Noonan, D. S. (2004). Valuing arts and culture: A research agenda for contingent valuation. The Journal of Arts Management, Law, and Society, 34(3), 205-221.https://hdl.handle.net/1805/3564Presents information on the application of contingent valuation methodology (CVM) to value arts and cultural resources. Basic elements of CVM surveys; Criticisms against CVM as a measurement tool; Summary of results of a number of studies on willingness to pay for arts and theaters; Significance of CVM to fundraising efforts and in monitoring politicians' allocations of public resources; Discussion on communicating CVM findings.en-UScontingent valuationartscultural propertysurveysarts fund raisingfederal aid to the artsArticle