Hook, Sara Anne2013-12-102013-12-102013-12In Illustrated Legal Ethics: Case Studies to Avoid Malpractice [seminar manual]. Eau Claire, WI: National Business Institute, 2013.https://hdl.handle.net/1805/3731Chapter V. in the seminar manual for Illustrated Legal Ethics: Case Studies to Avoid Legal Malpractice. Published by the National Business Institute, 2013. Presentation on December 17, 2013.Questions covered include: Can/should you "friend" a judge on Facebook? Can you use group coupon or daily deal marketing? Can you use text messages to solicit prospective clients? What are your ethical duties when using an Internet directory or client-matching site? What are the ethical rules of linking the law firm site to a non-legal entity and vice versa? What must you include in testimonials to make them ethically-compliant advertising?en-USsocial mediaadvertisinglegal ethicslawyersmarketingBook chapter