Bao, HuilinMcConnell, Maddie2024-10-232024-10-232022Bao H, McConnell M. Planning Jagathon: Commitment and Social Identities. Events and Tourism Review. 2022;5(1):16-28. doi:10.18060/26303https://hdl.handle.net/1805/44170Jagathon has been one of the most significant events at IUPUI which is hosted and planned by IUPUI students. The study used social identity theory to indicate the planning process of Jagathon’s influences on Jagathon planners. The researchers conducted a qualitative study by interviewing 8 Jagathon planners. The results of the research showed that social identities can be enhanced through the planning of Jagathon as planners have gained self-development and found themselves more committed to IUPUI and themselves. The researchers also found that diversity can lead to increased participation. Based on the findings, this study provides some discussions about how IUPUI can enhance students’ experience and engagement on campus and increase students’ long-term commitment to IUPUI.en-USAttribution 4.0 InternationalSocial IdentityStudents’ Commitment and EngagementIUPUIJagathonDiversityArticle