Steinberg, RichardOttoni-Wilhelm, Mark2015-05-122015-05-122003-11https://hdl.handle.net/1805/6387In an article prepared for New Directions for Philanthropic Fundraising, Richard Steinberg and Mark Wilhelm summarize the type of data collected in COPPS and provide at least four areas of fundraising practice that can be improved with knowledge gained about donors from COPPS: targeting, predicting, benchmarking, and persuasion.en-USGivingGenerationsFundraisingWorking Paper