Shaw, DeboraLa Barre, Kathryn2007-12-192007-12-192004Shaw, Debora and Kathryn La Barre. (2004). The Links to INSPIRE. Indiana libraries, 23(3), 2-5.0275777Xhttps://hdl.handle.net/1805/1365Jay Conrad Levinson, the marketing guru who created the Marlboro Man, says, “A website is an island. Advertising is a bridge to that island.” Any public institution must choose carefully whether to build one or many bridges from its website. Moreover, a library, and by extension a library’s website, is “a good association for just about anybody,” A. Paula Wilson observes.en-USIndiana Library FederationLibrary science -- Societies, etc.Online databases -- Indiana -- MarketingElectronic information resources -- IndianaArticle