Verbrugge, JenniferRumbaugh, MaliaCook, LolaSchulze, JeanineMiller, MandyHeathers, LauraArnedo, VanessaKuhl, Maggie McGuireForoud, Tatiana2018-11-302018-11-302018-04Verbrugge, J., Rumbaugh, M., Cook, L., Schulze, J., Miller, M., Heathers, L., … Foroud, T. (2018). The Promise and Pitfalls of Facebook Advertising: a Genetic Counselor’s Perspective. Journal of Genetic Counseling, 27(2), 326–328. https://doi.org/10.1007/s10897-017-0207-3https://hdl.handle.net/1805/17868Facebook advertising is a powerful tool for increasing the outreach and recruitment of research participants. We describe our experience as genetic counselors within the context of an internet-based research study, recruiting subjects for a Parkinson disease (PD) biomarker study.enPublisher Policysocial media advertisingFacebookgenetic counselingArticle