Taylor, Nolan J.Loiacano, Eleanor T.Watson, Richard T.2014-12-032014-12-032008-02Taylor, N. J., Loiacono, E. T., & Watson, R. T. (2008). Alternative scenarios to the. Communications of the ACM, 51(2), 53-58.https://hdl.handle.net/1805/5509A test of alternative formats to Web banner ads.en-USonline advertisinginternetAlternative scenarios to the “banner” years: A test of alternative formats to Web banner adsArticle