Hook, Sara Anne2014-08-262014-08-262014Hook, S.A: The Paralegal's Guide to Ethical Issues Related to Social Media Use and Advertising. Altoona, WI: Institute for Paralegal Education, 2014.https://hdl.handle.net/1805/4904A. Can/Should You "Friend" a Judge on Facebook? B. Can You Use Group Coupon or Daily Deal Marketing? C. Can You Use Text Messages to Solicit Prospective Clients? D. What Are Your Ethical Duties When Using an Internet Directory or Client-Lawyer Matching Site? E. What Are the Ethical Rules of Linking the Law Firm Site to a Non-Legal Entity and Vice Versa? F. What Must You Include in Testimonials to Make Them Ethically Compliant Advertising?In recent years, Facebook, YouTube, Twitter, LinkedIn and others have become ethical minefields for legal professionals. With new regulations and rules in place and new questions raised, the ethical “lines” have become blurred. Uphold your ethical reputation and equip yourself with the tools you need to remain out of hot water in this digital world. This practical course will allow attendees to uncover potential ethical pitfalls when using social media and advertising. Those who should attend include: • Paralegals • Legal Assistants • Legal Support Staffen-USSocial mediaprofessional ethicsmarketingadvertisingparalegalslaw practiceBook